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达拉斯超级碗有望创造门票销售纪录
作者:NFL.com 翻译:李思雨
日期:2007-05-25

  达拉斯牛仔队耗资10亿美元打造了他们的新球场,而这正是NFL诸位老板将2011年超级碗主办权授予北得克萨斯的关键所在,充足的酒店客房和高尔夫球场也为该地区在本周三赢得主办权加上了重量级法码。

  根据北得克萨斯超级碗委员会提交的申办报告,牛仔队新建的圆顶球场在超级碗期间至少可容纳93,221名球迷,并且有机会创造9300万美元的门票销售纪录。

  该报告此前已发放给NFL各俱乐部老板。与达拉斯一同进入最后一轮申办的还有印第安纳波利斯以及亚利桑那州的格伦代尔,最终老板们选择了达拉斯。牛仔队位于达拉斯和沃斯堡之间的新球场将于2009年落成。

  "我们将很快投入到筹办过程中。"北得克萨斯申办委员会主席、曾入主职业橄榄球名人堂的罗杰·史托巴(Roger Staubach)在田纳西州纳什维尔参加完会议后表示。

  在申办计划中,北得克萨斯地区承诺为球迷提供9万间酒店客房,为联盟提供1.1万间豪华酒店客房,还有3.8万家地方餐馆。该报告还表示,北得克萨斯地区与墨西哥接壤,因此有望吸引日益增加的西班牙语球迷对比赛的关注。

  这份长达数百页的申办报告表明,达拉斯是一个完全符合超级碗举办地标准的城市,它有着一流的高尔夫球场、1万辆可用的出租车,并且允许赛场周围的酒吧和餐馆在凌晨四点前提供酒精饮料。

  不过在牛仔队老板杰里·琼斯(Jerry Jones)的眼中,能吸引超过10万名球迷到场观看比赛可能是申办获胜的关键因素。除了承诺的超过9.3个座位之外,牛仔队相信其230万平方英尺的新球场还能多容纳1.4万名球迷。

  在历史上的41届超级碗中,只有4场比赛有超过6位数的现场球迷,这四场比赛都是1987年之前在加州帕萨迪纳的玫瑰碗体育场举行的。

  根据申办计划,北得克萨斯地区承诺为NFL提供150个豪华套房,达拉斯会展中心将用于"NFL体验"活动。美联冠军球队将在得克萨斯基督教大学的球场训练,而国联冠军球队将在牛仔队位于欧文山谷牧场的总部进行训练。

  史托巴表示他最先要做的事是吸取其它超级碗主办城市的经验,同时球迷往返阿林顿与周围城市的交通问题也非常棘手,因为阿林顿是美国最大的没有公共交通设施的城市。

  "我们将尽快解决交通问题,因为它至关重要,"史托巴表示。

  这也是北得克萨斯第三次获得超级碗主办权。休斯顿曾经主办过另外两届超级碗总决赛,分别是1974年在莱斯大学球场,以及30年后在立来特球场。牛仔队目前的主场是位于欧文的得克萨斯球场,但是该队2009赛季将移师新球场。

  
原文

DALLAS (May 23, 2007) —— It appears the $1 billion the Dallas Cowboys spent on their new stadium is the key number that swayed NFL owners to award North Texas the 2011 Super Bowl.

From hotel rooms to golf courses, plenty of figures were included in the winning bid made public Wednesday.

The sleek, state-of-the-start facility promises to seat at least 93,221 fans for the Super Bowl and provide the chance for a record $93 million in ticket sales, according to the lengthy proposal bid submitted by the North Texas Super Bowl Committee.

The proposal was earlier distributed to NFL owners, who selected Arlington on Tuesday to host the Super Bowl in 2011, two years after the Cowboys open their stadium nestled between Dallas and Fort Worth. Indianapolis and Glendale, Ariz., were the other finalists.

"We're going to get into it pretty fast," Pro Football Hall of Famer Roger Staubach, chairman of the North Texas committee, said after returning from the NFL owner's meeting in Nashville, Tenn.

In the bid, the North Texas group promised 90,000 hotel rooms for fans, more than 11,000 luxury hotel rooms for NFL use, and 38,000 area restaurants. The pitch also boasts neighboring Mexico and North Texas' ability to expose the game to a growing Hispanic fan base.

The bid, hundreds of pages long, is mostly a checklist of amenities and fixtures the NFL demands for a Super Bowl host city. Required are first-class golf courses nearby (check); 10,000 available rental cars (check); and permission for surrounding bars and restaurants to serve alcohol until 4 a.m. after the game (no, but the NFL is free to petition the Texas Alcoholic Beverage Commission)。

But Cowboys owner Jerry Jones' vision of hosting a Super Bowl with more than 100,000 fans might have been the clincher. In addition to the more than 93,000 guaranteed seats, the Cowboys believe they can fit more than 14,000 additional fans in other parts of the 2.3-million-square-foot facility.

Only four of 41 Super Bowls —— none since 1987 —— had six-figure attendance, all at the Rose Bowl in Pasadena, Calif.

The North Texas group also promised the NFL access to a record 150 luxury suites, use of the Dallas Convention Center for its NFL Experience event, and use of TCU's facilities for the AFC team to practice. The NFC champion will practice at the Cowboys' Valley Ranch headquarters in Irving, according to the proposal.

Staubach said one of his first priorities will be assembling a staff to study other Super Bowl host cities. Shuttling fans between Arlington and neighboring cities is also a concern, because Arlington is the largest city in the country without public transportation.

"We'll get a handle on the transportation because that's going to be a big part of it," Staubach said.

The Super Bowl will be the third played in Texas. Houston has hosted the other two, once at Rice Stadium in 1974, and again at Reliant Stadium 30 years later. The Cowboys currently play at Texas Stadium in Irving, but they will move into the building in 2009.

 
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